Interpretation Of Domestic Sports Brand Anta Li Ning 361 Financial Data In The Past Year

Anta

Compared with the same period in 2019, the retail sales of Anta brand products in 2020 have a negative growth in the number of medium units; the retail sales of FILA brand products have achieved a median double-digit positive growth compared with the same period in 2019; the retail sales of other brand products have achieved a positive growth of 35% - 40% compared with the same period in 2019.

In the first quarter of 2020, the retail sales of Anta brand under the name of Anta Sports increased by 20% to 25% year-on-year, and the retail sales of FILA brand also showed a negative growth in unit number.

Subsequently, with the effective control of the epidemic situation, Anta sports business began to gradually recover in the second quarter of 2020. According to Anta Sports announcement, in the first half of 2020, Anta brand realized revenue of about 6.777 billion yuan, and FILA brand realized revenue of about 7.152 billion yuan.

According to the data review in 2019, Anta sports will achieve a total income of about 33.928 billion yuan. Among them, Anta brand contributed about 17.45 billion yuan, and FILA brand contributed about 14.77 billion yuan. In the first half of 2020, the revenue of FILA brand exceeded that of Anta brand for the first time.

Anta once proposed the "digital transformation strategy" in the semi annual report. In the next five years, Anta Group's online business will account for 40% and DTC (direct to consumer) business will account for 70%.

Li Ning

In 2020, the total revenue of Li Ning company increased by 4.2% to 14.457 billion yuan, and the net profit attributable to equity holders increased by 34.2% to 1.698 billion yuan. The impact of the new crown epidemic has made the growth rate of Li Ning's income decline compared with 32.0% in 2019 and 18.4% in 2018.

Gross profit increased by 4.2% to 7.094 billion yuan from 6.805 billion yuan in 2019. The overall gross profit margin of the group was 49.1%, which was the same as that of the previous year.

In terms of cash flow management, the group's net cash generated from operating activities during the year was RMB 2.763 billion, a decrease of 21.1% (from RMB 3.503 billion in 2019).

Cash and cash equivalents (including bank cash and cash on hand, and fixed deposits with original maturity of no more than three months) as at December 31, 2020 were RMB 7.187 billion, a net increase of RMB 1.226 billion over December 31, 2019. Adding back the funds recorded in the long-term fixed deposits, the cash balance is 7.442 billion yuan.

As of December 31, 2020, in the Chinese market, the number of Li Ning online stores (excluding Li Ning young) totaled 5912, with a net decrease of 537 so far this year. There are a total of 1021 sales points in lining young, with a net decrease of 80 so far this year.

The group said that, taking advantage of the opportunity of accelerating the opening of commercial entities nationwide after the epidemic, it further promoted the construction of high-level markets and shopping centers, carried out close cooperation with a number of well-known domestic commercial real estate groups, and continued to open a full range of benchmarking stores in the golden floor of the shopping center, and the total business area and single store business area of * * nationwide have increased rapidly. At the same time, we should explore the commodity management mode of big stores and strengthen their commodity management ability.

361 degrees

The company's annual revenue of 361 degree was RMB 5.127 billion, with a year-on-year decrease of 8.97%. The profit attributable to shareholders was RMB 415 million, with a year-on-year decrease of 4.01%.

In 2020, the gross profit was RMB 1.942 billion, down 14.4% year on year. Gross profit margin fell 2.4 percentage points to 37.9%. The profit attributable to equity holders fell 4.0% to rmb415 million.

On December 31, 2020, the group has opened 5165 361 core brand stores. In the future, the group encourages distributors and authorized retailers to open larger stores in shopping malls and department stores while closing smaller stores to streamline retail stores.

As of December 31, 2020, about 76.03% of the stores are located in China's third tier and lower tier cities by region, while 6.25% and 17.72% of the stores are located in China's first tier and second tier cities, respectively. In the future, the group will continue to focus on improving store efficiency and retail sales.

The announcement said that due to the adverse impact of the epidemic in the first half of this year, the sales of 361 core products (i.e. shoes, clothing and accessories) decreased by 12.8%, 2.8% and 47.3% respectively year-on-year.

The turnover of 361 ° children's wear business decreased by 6.7% to 932 million yuan, accounting for 18.2% of the group's turnover. The sales revenue of the company's e-commerce business online special supplies was RMB ￥ 792 million, accounting for 15.4% of the total revenue.

As of December 31, 2020, cash and cash equivalents (including bank deposits and cash on hand, and time deposits with original maturity of no more than three months) were 3.451 billion yuan. As of December 31, 2020, the turnover days of accounts receivable and notes receivable increased by 10 days to 159 days. Inventory turnover days decreased by 9 to 111 days.

Mr. Ding Wu, President of the group, said: looking forward to 2021, we believe that under the new situation, the sports industry will continue to develop vigorously and enter a new stage of high-quality development. 361, as a sports apparel enterprise in China, will continue to adhere to the brand spirit of "more love", assess the situation, seek progress in stability, take consumer demand as the core, constantly improve brand value and product value, consolidate our professional, young and international brand positioning, drive the steady development of group business, and strive to bring ideal for shareholders.