Color Matching Skills For Clothing Shops

　　 colour There are basic principles of coloring, but they all have a larger dominant color, or a background color or a main color of a larger picture. For clothing, the dominant color is the largest color occupied by the whole body, accounting for more than 60% of the total area. Usually as a suit, windbreaker, coat, trousers, skirt and so on.

The auxiliary color is coloured with the main color, accounting for about 40% of the total area. They are usually one-piece jackets. Loose coat Shirt, vest and so on.

　　 Embellishment Generally, it only accounts for 5%-15% of the whole body area. They usually use scarves, shoes, bags, accessories, and so on, will play the role of dragon painting. The use of embellishment is the best skill for Japanese, Korean and French women to show their skills.

Here are two points to note.

First, the whole body color is suitable for three colors. When you do not know your style very well, it will never let you out if you do not wear more than three colors. The smaller the overall overall color, the more elegant and elegant impression.

Notice that the three colors are not pure three colors. You can choose similar colors but change the details with the same color system. But on the whole, there are more than three colors.

Two, understand the proportion of color matching area. The coloring of body clothing avoids 1:1, especially the contrast color worn. Generally, 3:2 or 5:3 should be appropriate. The matching of jacket and trousers is very similar to that of 5:3.

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Today's clothing stores are facing fierce competition. An investigation reveals that the best clothing stores have 5 solid pillars and create value for customers in 5 interlocking fields.

First, provide solutions. For example, as a clothing store owner, it is not enough to ensure that the quality of the clothing sold is not good enough. You need to hire salesmen who know how to help customers find fit and decent clothes, hire professional tailors to wait at any time, provide delivery services to customers, and be willing to accept special orders.

Second, truly respect customers. Most clothing stores call for respect for customers' slogans, but there are few clothing stores that really do. You know, rude sales not only means staff sluggish, rude and unmotivated. Messy goods, unreasonable placement, no sign, price confusion, etc. are all disrespectful to customers. A good clothing store will transform the basic concept of respect into a series of specific operations around people, policies and environment.

Third, establish emotional connections with customers. Most clothing stores ignore the opportunity to engage in emotional communication with customers and focus too much on the price. However, a low price commitment may cater for the rational demands of customers, but it can not stimulate their emotional needs. Many clothing stores have made mistakes in ignoring customers' feelings. They only pay attention to attracting customers by price, and simply adjust the cost of the province, without mentioning the pleasant feeling brought by the new clothing store environment. On the contrary, excellent clothing stores try to establish a sense of proximity, love and trust with customers. For example, Journeys chain store tries to create a cultural atmosphere that is consistent with the characteristics of teenagers.

Fourth, make a fair and reasonable price, not the lowest price. Many clothing stores stimulate consumers' consumption through false price cuts, which only result in the loss of customers' trust. Excellent clothing stores know that value is equal to the all-round experience of customers. They implement the principle of fair pricing and carry out sales promotion without increasing the price when demand suddenly increases, and provide protection for the products sold.

Fifth, to facilitate customers. Modern people are eager to make money, so clothing stores must enable customers to find the goods they want quickly, settle accounts and leave quickly. Discount chain store ShopKo is well versed in the way, through the neat and orderly shop display, flexible checkout channel settings and other means, to bring real convenience to customers.