Tianya Women'S Wear Building And Deep Cooperation With Foreign Counterparts

< p > if asked about the current Chinese "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "and fashion circles, what kind of style is most popular among young people, no doubt Korean style clothing and accessories.

Recently, the exchange between domestic apparel market and Korean garment industry has become the focus of attention of the industry.

A few days ago, the Tianya women's clothing building located in the clothing trade area of Muxiyuan, Beijing, once again welcomed the visit of Li Jifeng, President of the Korean clothing association and a number of well-known Korean fashion designers, and signed a strategic cooperation agreement.

It is understood that the Tianya women's clothing building is the first cooperation between the Korean clothing association and the domestic clothing professional market.

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< p > < strong > market promotion and opening the door of cooperation < /strong > < /p >

< p > why does the Korean clothing association love the Tianya women's wear building? One of the most important reasons is the market positioning and business philosophy of Tianya women's wear building.

According to Cheng Wenlong, general manager of Tianya women's wear building, the Tianya women's clothing building was established in 2003 and has gone through 10 years.

From the beginning of the opening ceremony, the Tianya women's wear mansion always adhered to the brand operation mode, led the merchants to take the brand management Road, and created the first step of brand management in North China and even the whole country.

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< p > by virtue of accurate market positioning, specialized market management and perfect brand incubation system, in recent years, the Tianya women's wear mansion has trained many outstanding agents, and has successfully introduced its agent brand into the domestic first-line brand.

Today's Tianya women's wear mansion has become a well-known professional agent building in the middle and high-end fashion brand, attracting many colleagues and buyers to visit and cooperate with each other every year.

It is precisely because of this that the cooperation between the Tianya women's wear building and the Korean clothing association is facilitated.

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< p > into the Tianya women's clothing building and enter the Muxiyuan clothing trade circle in Beijing, it is easy to find that more and more specialized markets represented by Tianya a href= "//www.sjfzxm.com/" > women's wear "/a" building are no longer the main wholesale development mode in the past. The wholesale stalls with chaotic order have been decorated with various features, which are not inferior to the commercial centers in the urban areas. It can be said that the integration of trade and development and multiple mode development has become an inevitable choice for many professional market pformation and development.

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< p > according to Li Jifeng, President of Korea clothing association, the cooperation between Korean clothing association and Tianya women's clothing building is the first time in China.

"In fact, cooperation with Tianya is also a coincidence.

Previously, we have a Korean member who has been doing the clothing business in Tianya women's clothing building, and has been doing business very well. She is very satisfied with all aspects of the Tianya women's clothing building, so she introduced the Tianya women's clothing building to us, thus facilitating our cooperation.

Li Jifeng said, "and the high-end positioning of Tianya women's clothing building is also in line with the product positioning of many members of our association, so cooperation between us can be said to be a hit."

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< p > < strong > precise positioning < /strong > < /p >.

< p > "in the fast fashion trend, Korean clothing brand has been developing rapidly in recent years, and gradually has a greater impact in Asia and the world. This trend is also very compatible with the current trend of clothing consumption in China, and the popularity of Korean fashion has become popular in China's clothing market. Therefore, our cooperation with Korean clothing association can be said to be a natural thing."

Cheng Wenlong said.

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< p > according to Cheng Wenlong, in March this year, the Tianya women's clothing building invited many Korean clothing brands to come to visit and exchange and carry out all-round communication and communication. When April, Tian Ya organized a clothing brand in the market and merchants visited Korea's east gate, UUS and other clothing professional markets.

Through mutual understanding, both sides have further improved their brand recognition and cooperation level.

"After that period, excellent Korean brands began to settle in Tianya women's wear building through our communication.

Moreover, these garments are not the clothes that are processed in China, but are designed and manufactured in South Korea. The design styles and market positioning are gradually recognized by the market, and they also cater to the demand of Chinese consumers for fashion.

Cheng Wenlong said.

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< p > after adjustment, Tianya women's clothing building is mainly located in Europe and South Korea's fast fashion style. The suitable consumer group can include 15 years old ~25 years old. Korea's fast fashion brand and business philosophy are more suitable for this positioning. Three to five floors are positioned as mature women's clothing, the age group of consumers is basically 25 years old ~40 years old, six level positioning is fur, eight and nine level positioning is the flagship store of mature brands at home and abroad.

In addition, Tianya's ground floor will be positioned as the brand of ladies' accessories, bags, women's underwear and other women's clothing products.

This makes the Tianya women's wear building richer in the product line. It can be said that the Tianya women's wear building has become a one-stop shopping center for female consumers.

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< p > in Cheng Wenlong's view, the signing of the strategic cooperation agreement with the Korean a href= "//www.sjfzxm.com/" > clothing < /a > is based on the in-depth understanding of both sides. It can also be said to be a strong alliance. In the future, Tianya clothing building will become a sales base for Korean clothing brands.

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