Successful Agents Make Money For Each Brand?

With the deepening of the fashion degree of the clothing industry, people's demand for clothing is no longer just about "good quality and low price", but more about the satisfaction of taste, taste and spirit. Clothing brand has become the symbol of people's professional characteristics, life taste, status and status, and the "wordless card" of modern people. Brand becomes the passport of the clothing market. "All of a sudden, like a night of spring breeze, thousands of trees and thousands of pear blossoms". Since the early 1990s, clothing brands have sprung up like mushrooms. The original clothing wholesalers have gradually become brand agents. Why should wholesalers become agents? The so-called "doing something for profit" is of course profit driven! In fact, it is also the market advantage of brand franchise. A large number of facts have proved that market wholesale is not only less risky than brand agents in terms of risk coefficient, profit rate and market competition, but also close to the sunset in terms of macro industry development trend analysis. Franchised brand agents are the golden avenue for clothing sellers. Many economists have also written books and made a lot of analysis and demonstration. Since brand agents are profitable and promising, how can we become a successful brand agent? To put it simply, we should wait for the opportunity and act according to our ability. The so-called "opportunity" and "power" are the necessary conditions for successful brand agency. Nowadays, most clothing brands adopt the franchise business model, and franchise is also the most successful marketing model. Therefore, the first thing for agents to do well in brand agency is to understand the game rules of franchise. The core of franchising is unity, which is a copy process of a successful model. Agents are allowed not only goods, but the whole model, including brand logo, store name, trademark, business standards, quality standards of products and services, business policies, etc., which must follow the full model of the headquarters. This whole model is a successful model with absolute scientific and market advantages, which has been proved by long-term and repeated practice of the headquarters. If the agent cannot understand and implement the essence and requirements of the model, the market advantage of the model will not be reflected. No matter how good the brand you are acting for, it is hard to get rich. Let alone multi brand agents, it is like raising several "black sheep". Therefore, after selecting the agent brand, the agent must thoroughly and carefully understand the headquarters' business model, business philosophy, brand culture, brand characteristics and brand market positioning; In strict accordance with the principle of "unity", implement and disseminate the market in the area under your jurisdiction, and ensure that the market in the area under your jurisdiction is consistent with the requirements of the headquarters at all costs, so that you can capture all the favorable resources of the brand and make the brand your cash cow. Of course, understanding franchising is only a preliminary ideological understanding, and the more important thing is implementation. You must have a strong organization and team to carry out the unification of "thousands of stores and one side" or the "nanny" terminal maintenance. This requires that agents must "operate as a company", establish a systematic and sound operating organization, and cultivate a comprehensive and professional marketing team, so as to truly undertake the construction and maintenance services of the terminal network, ensure the healthy and healthy development of the terminal network, and maximize brand marketing efficiency. The so-called maintenance service requires the provincial agents to actively assist and urge the terminal to fully implement the franchise brand monopoly marketing model, and strictly abide by the "unified" franchise principle; Keep communicating with the terminal, and timely assist in solving the practical difficulties of the terminal; Accurately grasp the characteristics of the mixed emotional and rational market state, guide the terminal to make full use of the resources and advantages of brand monopoly, and strive for the largest market share. Only in this way can the terminal deeply realize the charm of the brand monopoly profit model, consciously maintain the franchise line of the terminal, and faithfully unite under your brand. In addition, you should also master several basic qualities. Some agents unilaterally pursue the number of franchise stores, blindly expand, and blindly pursue the horizontal growth of performance (that is, the growth of the overall performance of the province), without considering the vertical growth of the performance of individual stores; Merchants and franchisees will not do any investigation and research, and will not refuse anyone. As a result, the sales terminals opened were disorderly, good and bad. In the past few years, I have spent a lot of effort to open three companies and two companies have even shrunk, and then I began to complain. This is called seeking quick success and instant benefit, killing the goose that lays the golden egg, leaving no way behind. Such people lack the overall vision and long-term vision of the market, and have no systematic marketing strategy. After selecting the brand to join, the agent should first deeply and carefully understand the headquarters' business model, business philosophy, brand culture, brand characteristics and brand market positioning; Then, according to the exact information we have, we can make strategic planning for the market in our jurisdiction. Just as the generals in the battlefield plan to occupy the territory, they should formulate overall and long-term development strategies and implement them. With a good construction strategy, investment attraction and alliance can be carried out in an orderly manner. In order to attract investment and join in, we must check the quality, strictly select the franchisees, and do not rush for quick success and instant benefits to plant future troubles for ourselves.