DIY Hot Shop Lovers T-Shirt Shop

Two the little couple who came to Shanghai shortly after graduating from university met each other in a coincidence. They came together to start a business because of their common interests. The theme of entrepreneurship is the sweet love they have.

There is a small shop beside the Tongji University in Shanghai. There are 4 characters hanging on the door of the shop. They only think of a flower shop when they look at the shop name.

The word "DIY hot couple T-shirt" posted on the glass window of a shop shows that it used to be a couple shirt.

In the shop, the wall is covered with all kinds of lovers' shirts.

In the window of the shop, there are two white sweaters on the left, one on the left is a woman, with a bone on it, and the other on the right is male. It is painted with a mouth watering and running to the bone. It is vivid and creative.

The most inward part of the shop is the cash register, not a small cashier, but it is the core of the whole store.

Not only does the cash register function be realized, but also the computer placed on the cash register is a tool for the owner to carry out "hot drawing" graphic design and modification, while under the cash desk there is a "hot stamping" machine with a printer beside it.

This small space is a simple "hot work" workshop.

Tang and Wu Ke are sitting in the innermost.

Wu Ke is using the computer to design some pictures on the couple's shirt. Tang Cai is greeting the customers in the shop.

If you think the shop is Tang Ju and Wu Kekai, then you are wrong. Actually, there are two owners in the shop: Yang Lihong and Tang Xiao.

Originally, this shop is four good friends -- two pairs of small couples.

What's more surprising is that the 4 "bosses" are white-collar workers.

They work in units during the day and come to work in the store in the evening.

Yang Lihong, a friend of the University, is a college student. After graduating from college, two people want to start their own business.

Taking into account the risk of entrepreneurship, plus both sides have just bought a house to repay the loan, the funds are limited, so two people have the idea of opening a clothing store together.

It's Yang Lihong's idea to think about opening a couple's clothing store.

"One day, when I was in class, I saw a couple wearing a pair of lovers' shirts," she said.

Seeing such a high turnover rate, Yang Lihong's mind immediately flashed out the idea of "lovers' clothing store".

After careful market research, they found that there are very few T-shirt shops in Shanghai.

Nowadays, the demand for the quality of love is getting higher and higher, while there are few shops devoted to lovers' goods, so the market is almost blank.

Of course, eating this bowl of rice is not easy. In addition to playing the role of "love" brand itself, the idea of "love" often needs to be constantly updated and conventional.

After deciding which store to open, the next location is where to open a shop.

Tang Chun, who analyzed the couple market, agreed that university is a place where lovers are more concentrated, and couples in schools are more receptive to lovers' clothing.

In the daytime, everyone should go to work, so the best choice for shops is near home.

Combining these two points, they cast their sights on Tongji University.

When Jovan spent $10000 on the store and bought nearly $10000, the shop opened in July last year.

The name of Yang Lihong was picked up by Tang Chi and his name.

Considering that 4 people have to go to work during the day, a salesperson is invited to take charge of business during the day.

It's only after work in the evening that I take over myself.

In the first month, he did not think of "hot stamping".

All the lovers' clothes are bought and sold on the market.

Often buy a couple of more similar combinations.

After a while, they found that it was too difficult to find two pairs of clothes that fit into a couple's clothing in the market.

So they talked about it, and spent more than 1000 yuan to buy a set of hot stamping equipment.

At the beginning of the start of the business, the store began to enter the right track.

Under the efforts of 4 people, in less than 3 months, the sales volume is booming, starting from tens of dollars daily turnover, and now there are thousands of dollars in turnover a day.

With the operation becoming normal, Tang Ji did not limit their products to lovers' T-shirts, but expanded them to the whole couple products, such as lovers' pillows, couple gloves, sweater lovers, couple backpacks, lovers' accessories, etc.

And they can choose their own pattern "hot".

The secret of a good match is that the shops are so distinctive that they have their own uniqueness.

The secret of mutual interest and pursuit is that it is necessary to exchange ideas and communicate between husband and wife, whether in daily life or in business.

Two tips: choose a complementary career husband and wife before starting a business, we should first confirm their roles and responsibilities after starting the business, so as not to affect the development of the business.

If the husband and wife can divide the work and complement each other, they should be a more suitable entrepreneurial concept.

Secret three: the unique and innovative sensitivity to create a business to succeed, at least one person in a couple can fully grasp the market changes at any time. If you can add unique business strategies and innovative skills, the chances of success in business will be relatively high.

Secret four: a sound financial consensus will involve many financial problems in the course of operation. If the husband and wife can not reach a consensus on the concept of financial management, conflicts will become the trigger for the cause and even the failure of the relationship between husband and wife.

Good financial planning is very important for couples who are starting a business.

The first thing to think about is how to understand risks and how to withstand risks.